2 FLORAL PRINT IDEAS

Ive been wanting to do a floral print for a while now. There are so many floral prints out there I wanted to design one that was a little bit different and had more to it than just pretty flowers.

The below image was my main inspiration, I decided on using mainly orchids but keeping with the YAELLE style of using bright colours and always hand drawn!

 Inspirational image for Orchid Print

                                              Mood Board for print

Original drawing for print using watercolour and pencil

 

                                                                       FINAL PRINT 

0 Secret Sale

Secret sale at www.yaelle.co.uk. Enter Yaelle20 at the checkout to receive 20% off all Yaelle silk scarves. 

0 YAELLE X Gallery Elena Schchukina Exclusive Collaboration

We are very excited to announce our collaboration with Galley Elena Schchukina.

We have designed an exclusive bespoke YAELLE silk scarf for the new gallery opening in Knightsbridge, Beauchamp place.

Gallery Elena Shchukina is pleased to present Form and Colour, the first UK solo exhibition of French artist Laure Hatchuel-Becker.

Inspired by indigenous Australian dot paintings, Hatchuel-Becker’s “peaks of colour” technique relies on symmetry, alignment and colour to form simple structures. Her “waves of colour” technique, on the other hand, draws the viewer’s attention by means of a particular texture – the result of painting with a palette knife.

Her works have been exhibited in Paris, Monaco, Punta del Este, Sydney, Deauville, Miami and Singapore.

We took inspiration from Hatchuel- Becker's beautiful paintings to create a bespoke design, available to purchase in four different colour-ways exclusively at the gallery.

Laure Hatchuel Becker wearing the bespoke YAELLE silk scarf

Gallery Press Evening

                                                                             http://www.galleryelenashchukina.com/
                                                                                              www.yaelle.co.uk

0 Hello My Name Is Paul Smith

"It’s about encouraging young people and showing them what’s possible''

This exhibition was truly inspiring. It gives you a real insight into the world of Paul Smith.
From his early sketchbooks, a life size layout of his studio and behind the scenes footage of his fashion shows.

A must see!

0 Hello YAELLE Silk Scarves on Facebook!

Follow our facebook page for the latest news, beautiful imagery and all the exciting goings on in the 

world of YAELLE Silk Scarves.

https://www.facebook.com/YaelleLtd

0 NEW YAELLE Silk Scarf - Valentines Gift

We have the perfect gift for her for Valentines Day! Take a look at the newest addition to the YAELLE silk scarf collection. The Russian Doll Silk Scarf in Hot Pink.
It measures 65cm x 65cm so it looks beautiful as a neckerchief or headscarf. If you want a gift that is unique and individual this will be perfect!

At the heart of this design is the idea of peace and unity. From the UK to China, these hand drawn babushka dolls represent cultures from all around the world. Each doll has an outfit representing its nationality, including bhinids for the Indian dolls and traditional floral bunting for the rosy- cheeked British doll. Above all this YAELLE scarf is created to make you smile.

                                                 To see the rest of the YAELLE collection please visit
                                                                           www.yaelle.co.uk 

0 LOOKBOOK INSPIRATION

We wanted to share with you a little insight into our inspiration behind the shoot for YAELLE silk scarves. Below are some mood board images that contributed to the final look and feel of the shoot. For the final images we also decided to add a parrot! This made the images come to life and have texture and movement. You can take a look at the final images here. We hope you love them as much as we do!

www.yaelle.co.uk

www.indiahobsonphotography.co.uk

www.natashalyons.co.uk

Make up: Laura Gingell

Model: Danielle Nikki Cherie

0 BOOM NAILS & YAELLE

We were incredibly fortunate to have the extremely talented Emma from BOOM NAILS  to design and paint us some nails especially for our new scarf photo shoot. 

Emma designed us two sets, one taken from the Russian Doll Turquoise Silk Scarf and one taken from the Vintage Jewellery Silk Scarf. The detail is just amazing, look how cute the faces are on the Russian Dolls! A huge thank you to Emma! Have a look at her other nail designs at:

http://boomnails.blogspot.co.uk/

To see the nails featured in our new campaign click here

1 Exit Through The Gift Shop

If you are in London anytime soon you should pop into the Mr Brainwash exhibition.

Artist Thierry Guetta -or, perhaps better known as Mr. Brainwash, came to London for his very first solo show in the UK. 

French-born Guetta gained international recognition after being featured in Banksy's Oscar-nominated documentary, Exit Through The Gift Shop in 2010.

 It is full of bright, colourful feel good pieces that make you look twice. They are not always what they seem! This is also the case in YAELLE scarves, they are all hand illustrated so the more you look at them the more you discover.
We love the below image of The Beatles wearing scarves overs their faces!

Entry is free and don't forget to pick up your free posters as you exit through the gift shop!

0 Coming Soon... The YAELLE Mini Scarf!

We have fallen in love with the new YAELLE Mini Silk Scarf. Measuring 38cm x 38cm, this mini style YAELLE Silk Scarf is versatile enough to adorn your everyday handbag, accessorize your work-wear blazer, or even makes a cute soft silk wrist cuff.

To be the first to know when the Mini YAELLE Silk Scarf is available, simply join our mailing list and receive 10% off your first order!

0 Let Them Eat Cupcakes....

We hope everyone has seen the beautiful post featuring the Marie Antoinette YAELLE Silk Scarf by Michelle from The Stranger blog.
The scarf includes hand drawn imagery of French macarons, pearl slippers, tea cups and vintage jewellery. All encased in lace fans.

The post is called 'Let Them Eat Cupcakes' and features some beautiful imagery.

We just cant get enough of The Stranger blog! Take a look at the blog post in full for more stunning photographs here.

                                                                                          www.yaelle.co.uk
                                                                              www.thestrangerblog.com

0 Last Minute Get Away Edit...

If you are thinking about a last minute get-away to soak up the last few rays of sunshine, we have the edit for you!

From Miss Bikini Luxe cover- ups and swimwear, to the most stylish accessories for the tech-savvy, The YAELLE Get-Away Edit will assure you have everything in order to jump on that flight! 

Not forgetting of course, our very own YAELLE Hamsa Turquoise Silk Square Scarf. The perfect companion for all occasions and climates.

1. Miss Bikini Luxe Kaftan
2. YAELLE Hamsa Turquoise Silk Scarf
3. SPLENDID Playsuit
4. Bobbi Brown BB Cream SPF35
5. Lady Gaga Heartbeats Earphones
6. Paul & Joe Cat Lipstick
7. Danielle Foster Fin Bag
8. Miss Bikini Luxe Swimsuit
9. Prism Portofino Sunglasses
10.Marc Jacobs I-Pad Case

0 Spabreaks.com Giveaway!

At premier spa booking agency, Spabreaks.com they are no strangers to luxury – something they have in common with YAELLE! … And like us, they are big believers in the ultimate decadence of silk … with many of their most indulgent treatment packages including the natural ingredient!

So to prove that health and indulgence go hand in perfectly manicured hand, they are offering YAELLE customers £150 of Spabreaks.com vouchers to spend on a spa day or break at any of their 460 venues across the UK! … all you have to do is simply visit the YAELLE Facebook page and ‘like and share’ the link! 

Then head to www.spabreaks.com and decide where you want to go!

Good Luck! 

                                                                         WWW.YAELLE.CO.UK

0 The Olympic Edit...

The Olympic hype has got the whole of the YAELLE team feeling sporty! We have hand picked our very own edit of the best sport luxe pieces around. Going against the traditional casual perception of sportswear, and creating a sexed-up edgy look. The Special Edition YAELLE Hamsa Union Jack Silk Scarf is the perfect accessory to wave the flag for Team GB!

Well done to Team GB for their fantastic achievements so far and a special congratulations to our very own Jessica Ennis!

1.Stella McCartney Coat
2.Alexander Wang Swimsuit
3.Zoe Karssen
4.Hudson Jeans
5.TOY Watch
6.Special Edition Union Jack Hamsa Silk Scarf
7.Cheap Monday Belt
8.ASH Trainers
9.Jerome Dreyfuss Bag

1 The 1000 Journal Project

The 1000 Journal Project was created by 'Someguy'. This is a fascinating project, which we here at YAELLE HQ have been following for some time now.

The idea behind the project is quite simple. One thousand blank journals distributed around San Francisco. They were left in bar bathrooms, cafe's, left on buses and given to strangers. Each journal contained instructions to pass along to someone else once they have drawn/written created something on one of the blank pages.
 There are no set rules, only to pass it on or leave it somewhere for someone else to find. The technique is based on an old parlor game and requires each participant to write or draw on a sheet of paper, fold it to conceal their work, then pass it on to the next participant. The end result is a product of the group's collective consciousness.

Some journals never made it back to 'Someguy' however each journal has its own adventure and story.
They've been lost and found, forgotten and remembered.  They've been the subject of treasure hunts, brought to remote mountaintops, abandoned at airports, and even stolen at gunpoint.

We seem to be in the 'Digital Age' and we often forget the basics of creativity. There is nothing more satisfying than filling a blank piece of paper with original artwork in different medias. All YAELLE scarves start off simply with pen to paper drawings. Keeping our designs real and unique.
This is why we love the 1000 Journal Project!

Original Sketchbook Art Work for 'The Paris Scarf'

Below are some images from some of the journals that made it back, you can follow this amazing story on the 1000 Journal Project website.

                                                                                     www.yaelle.co.uk

6 YAELLE in STATUS Magazine

This week YAELLE silk scarves have been featured in STATUS Magazine.
'STATUS is Asia’s youth culture magazine, focusing on the future of fashion, music, art, and urban lifestyles–from Manila to Singapore, Seoul to Paris, LA to New York, and everywhere in between'
The latest issue, Sex, Love, and Rock & Roll features an amazing illustrated Maroon 5 on the cover.

 

  Also featured in this issue is designer Alba Prat's Neon Old School Collection. For her second collection Alba Prat got inspired by the cold war children going to school with their leather bags and knitted accessories handmade by their grandmothers. Disciplined pupils are represented in three different outfits, in which the bright and strong spirit of their childhood is spreading around through the neon color. We love the contrast between nostalgic school days and the contemporary neon edge.

 

                                                                                       www.yaelle.co.uk
                                                                                      www.albaprat.com