12 YAELLE Silk Scarves South Of France Fashion Shoot (Behind the Scenes)

Very excited to release the behind the scenes film of the SS12 YAELLE silk scarf photoshoot!
It was shot in the South of France earlier this year to showcase the new collection which will be available soon on www.yaelle.co.uk.
We all had a really amazing time out there in the sunshine! Thank you again to every one involved!

www.yaelle.co.uk
www.ched53.co.uk
www.indiahobson.co.uk
www.edited-by.blogspot.com/

0 Fashion Photography Festival, Palm Beach, Cannes

I was lucky enough to go and see the 8th Fashion Photography Festival exhibition in Cannes in the South of France.
The exhibition was held in the Palm Beach Casino in Cannes.... which is set right along the beach with fantastic views. The Palm Beach Casino was built according to the purest style of Art Deco, right next to the ocean, and  has got to be one of the most prestigious gambling venues of the Riviera Coast. It is a fantastic open air venue for work dedicated to beauty and elegance. For this exhibition all the walls are turned into canvases rich with dream like fashion imagery. 
Over 90 different fashion photographers work was displayed on huge 3 meters x 3 meter canvases all over the Palm Beach terrace overlooking the sea.
In the entrance hall were these huge spectacular male figures holding the lighting all the way down the hallway. In between these massive figures was more fashion photography.
My favourite photographer was Jacques Olivar. I love his work so it was amazing to see his work in such beautiful surroundings amongst other amazing photographers!

 

 

 

 

 

0 La Grande Nomade

While In Antibes in the South of France I went to see Spanish sculptor Jaume Plensa's sculpture 'La Grande Nomade'

It is really very beautiful and looks different from every angle. The closer you get to it the more fascinating it gets. It is a sculpture of a human sat hugging their knees looking peacefully at the ocean view.
It is made from stainless steel letters and is eight meters high. The beauty of it is that you can walk into it which makes it more interactive for the viewer.

Plensa suggests that language, spoken or written, goes beyond providing a simple mission of communication, but can also be assimilated into a sort of envelope, which covers the matter and energy that forms our being.  He says, “Telles des briques, les lettres ont une potentialité de construction, elles nous permettent de construire une pensée”.  (Such bricks, letters have the potential to construct, they enable us to construct a thought.

 

 

Plensa also has an exhibition on at the Yorkshire Sculpture Park in Sheffield. Not quite as glamorous location as the South of France but I am sure the sculptures are just as breathtaking!