12 YAELLE Silk Scarves South Of France Fashion Shoot (Behind the Scenes)

Very excited to release the behind the scenes film of the SS12 YAELLE silk scarf photoshoot!
It was shot in the South of France earlier this year to showcase the new collection which will be available soon on www.yaelle.co.uk.
We all had a really amazing time out there in the sunshine! Thank you again to every one involved!

www.yaelle.co.uk
www.ched53.co.uk
www.indiahobson.co.uk
www.edited-by.blogspot.com/

0 Fashion Photography Festival, Palm Beach, Cannes

I was lucky enough to go and see the 8th Fashion Photography Festival exhibition in Cannes in the South of France.
The exhibition was held in the Palm Beach Casino in Cannes.... which is set right along the beach with fantastic views. The Palm Beach Casino was built according to the purest style of Art Deco, right next to the ocean, and  has got to be one of the most prestigious gambling venues of the Riviera Coast. It is a fantastic open air venue for work dedicated to beauty and elegance. For this exhibition all the walls are turned into canvases rich with dream like fashion imagery. 
Over 90 different fashion photographers work was displayed on huge 3 meters x 3 meter canvases all over the Palm Beach terrace overlooking the sea.
In the entrance hall were these huge spectacular male figures holding the lighting all the way down the hallway. In between these massive figures was more fashion photography.
My favourite photographer was Jacques Olivar. I love his work so it was amazing to see his work in such beautiful surroundings amongst other amazing photographers!

 

 

 

 

 

1 Cote D'azur Photoshoot

For my SS12 scarf collection I decided I wanted to go to the place where I always feel most inspired.... the South of France. India Hobson and I have been talking and planning this shoot for over a year, so to finally get out there in the sun to shoot was pretty amazing. The weather was perfect and as well as shooting we also got time to do a little sun bathing and exploring which was a bonus!
Aaron who did the last fashion film for me also flew out to film another fashion film. We shot it in Monaco and apart from getting told off every so often for using a tripod (apparently you can't shoot with a tripod in Monaco unless you have a permit!) it was a really exciting day.
I don't want to reveal too much of what happened and the amazing images we got so here are a few sneak peaks of behind the scenes.
A HUGE thank you to the following people who all helped and contributed in one way or another to make this fantastic shoot and experience happen.
India Hobson, Ellie Hallsworth, Aaron Cheesman, Galya & Nat Denaro, Lee Joseph Elliot, Lee Thompson, Beth Rees, Floriane Falcou, Joelle Falcou & Jessie Lane.