12 YAELLE Silk Scarves South Of France Fashion Shoot (Behind the Scenes)

Very excited to release the behind the scenes film of the SS12 YAELLE silk scarf photoshoot!
It was shot in the South of France earlier this year to showcase the new collection which will be available soon on www.yaelle.co.uk.
We all had a really amazing time out there in the sunshine! Thank you again to every one involved!

www.yaelle.co.uk
www.ched53.co.uk
www.indiahobson.co.uk
www.edited-by.blogspot.com/

1 Cote D'azur Photoshoot

For my SS12 scarf collection I decided I wanted to go to the place where I always feel most inspired.... the South of France. India Hobson and I have been talking and planning this shoot for over a year, so to finally get out there in the sun to shoot was pretty amazing. The weather was perfect and as well as shooting we also got time to do a little sun bathing and exploring which was a bonus!
Aaron who did the last fashion film for me also flew out to film another fashion film. We shot it in Monaco and apart from getting told off every so often for using a tripod (apparently you can't shoot with a tripod in Monaco unless you have a permit!) it was a really exciting day.
I don't want to reveal too much of what happened and the amazing images we got so here are a few sneak peaks of behind the scenes.
A HUGE thank you to the following people who all helped and contributed in one way or another to make this fantastic shoot and experience happen.
India Hobson, Ellie Hallsworth, Aaron Cheesman, Galya & Nat Denaro, Lee Joseph Elliot, Lee Thompson, Beth Rees, Floriane Falcou, Joelle Falcou & Jessie Lane.

0 A Shaded View of Fashion

While I was at University I was really interested in alternate ways to show my designs rather than just on a catwalk or in sketchbook. I did my dissertation on technologies and how they are helping designers take the traditional fashion show to a new level. For example, the Diesel hologram catwalk show where they had virtual seal life creatures swimming alongside the real life catwalk models. Then there was the Kate Moss and McQueen hologram piece which was simply beautiful and way ahead of its time. These fresh takes on traditional methods of catwalks I find fascinating.
I was excited to find out that there is an actual fashion film festival called A Shaded View of Fashion held in Paris this September. I think fashion film is a very powerful media so for there to be a whole film festival dedicate to this is very exciting. I am pleased that myself and Ched53 will be collaborating on another short fashion film to show Yaelle scarves new collection together very soon in the glamours Monaco.... watch this space! Check out our previous video 'Yaelle Scarves Fashion Film'

                                        Diesel Hologram Catwalk Show

                               Kate Moss & Alexander McQueen Hologram