While I was at University I was really interested in alternate ways to show my designs rather than just on a catwalk or in sketchbook. I did my dissertation on technologies and how they are helping designers take the traditional fashion show to a new level. For example, the Diesel hologram catwalk show where they had virtual seal life creatures swimming alongside the real life catwalk models. Then there was the Kate Moss and McQueen hologram piece which was simply beautiful and way ahead of its time. These fresh takes on traditional methods of catwalks I find fascinating.
I was excited to find out that there is an actual fashion film festival called A Shaded View of Fashion held in Paris this September. I think fashion film is a very powerful media so for there to be a whole film festival dedicate to this is very exciting. I am pleased that myself andChed53will be collaborating on another short fashion film to show Yaelle scarves new collection together very soon in the glamours Monaco.... watch this space! Check out our previous video'Yaelle Scarves Fashion Film'
I have wanted to do a short fashion film of my scarves for absolutely ages... so when I stumbled across Aaron from Ched53 and his first attempt at a video with the beautiful Emma Nicole Cooke I was blown away.
Aaron had created a beautiful short test clip called 'The Heat' and I just loved it...
I contacted Aaron to see if he wanted to collaborate on a short piece to which he said yes...yey!
We hadn't really planned anything specific apart from that I wanted to film it in the amazing Chimney House which I have fallen in love with! We thought we would just improvise and see what happened.
Once the models Ellie Hallsworth and Danielle Nikki had arrived and all the hair and make up was done by Nicki Donohoe and Khila Jones we found out we only had an hour to shoot in! Panic time!
We literally tried to film as much as we could in the hour, usually the first hour would be to get the models warmed up but we just had to go with it and get as much on film as we could.
The lighting was also a bit of a problem as it was quite low and a lot of what Aaron filmed came out quite grainy.
After a very rushed hour of trying to be calm but very much panicking! We had got all we could and called it a day.
I really wasn't sure what to expect from Aaron but what he came up with I truly loved.
It was exactly what I had in my head... A short romantic film showing the scarves in a very different way to my photoshoot. I just love it!
I definitely want to collaborate with Aaron again and do something more planned out with a bit more time. If Aaron can come up with what he did under the circumstances imaging what he could do with proper planning and time!
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