0 DUKES Hotel Mayfair & YAELLE Collaboration

 Last year I got a very exciting opportunity from DUKES Hotel Mayfair. I have been wanting to tell everybody for a long time but had to keep it all under wraps! I was asked to go down to London to visit the hotel and meet the general manager Debrah to discuss an exciting opportunity... to do a collaboration with DUKES Hotel. I was asked to design a bespoke silk scarf for the DUKES staff! When I approached the hotel I instantly fell in love with it! A small courtyard tucked away down a quiet side street in Mayfair, it is a true hidden gem.

DUKES is part of the very prestigious 'Small Luxury Hotels of the World' group and is the winner of the coveted prize of 'England’s Leading Boutique Hotel' 

Ian Fleming, best known for creating the James Bond series was a regular guest of DUKES Bar. It was here he got the inspiration for the classic James Bond line regarding his Martini: “shaken, not stirred.”

Every part of the hotel is steeped in heritage and full of charm. Whilst sat in the cigar garden I noticed above me were a set of beautiful mirrors and picture frames. Straight away I knew I wanted to take elements of the hotel and set them in some miniature hand drawn picture fames. The elements of the hotel I thought were important and wanted to incorporate on the scarf were: A bottle of Perrier Jouet, the hotel’s house champagne; a martini glass and cocktail shaker, emblematising the world famous martinis served in the DUKES bar; a Dachshund representing the cast iron ‘Dukesie Dog’ that welcomes guests on arrival in the hotel lobby and a British flag to highlight the hotel’s traditional, British heritage. 

I have also designed a bigger 100cm x 100cm traditional YAELLE size scarf for DUKES hotel but I can't reveal that until after the official launch of the collaboration down at DUKES Hotel this week!
All in all I thoroughly enjoyed designing this scarf and cannot wait to see it on the staff at DUKES Hotel.  

0 Hamsa Purple Scarf REVEALED!

The AMAZING PR manager and stylist, Arieta Mujay in today's Reveal magazine wearing the YAELLE Hamsa Purple scarf! Arieta's style is bold and beautiful, mixing prints and textures to create something very individual. Hamsa Purple scarf looks gorgeous on Arieta especially how she has styled it as a head scarf! YAELLE scarves are all about strong women looking and feeling fabulous, being individual and reflecting your own personal style. We also think she would look stunning in the YAELLE Amplified Cell scarf! Check out Arieta on the Vogue Blog looking HOT in some more bold prints!

Hamsa Purple

Amplified Cell

You can purchase YAELLE Hamsa Purple and Amplified Cell scarf with 20% off in the YAELLE January sale! http://www.yaelle.co.uk/shop/index.php/scarf.html

Also check out Arieta's 'Fabulous n Fierce....The World According to Ari'  blog.... http://arietawho.com/

 

 

0 Tibi 2012 Pre-Fall Collection

I have never been a huge fan of androgynous fashion however I love Tibi's 2012 pre-fall collection. Tibi's head designer Amy Smilovic combines simple silhouettes a  flash of neon mixed with a beautiful silk print that makes the collection a little more feminine.  A colourful printed silk scarf would bring to life some of the more muted pieces!  

0 Mulberry's Delicious SS12 Shoot

I love this Mulberry shoot! Shot at the iconic Brighton Pier it screams quintessential Britishness! Being a British brand is very important to Yaelle scarves. Yaelle scarves are proud to be made in Britain!

The Mulberry SS12 shoot was photographed by Tim Waker. 

Playfully oversized sticks of rock and melted ice cream sets the scene perfectly for the Great British summer. This delicious range of Mulberry bags against this fantasy backdrop do actually look good enough to eat.

0 Bespoke Silk Scarf Design Service

We are now able to offer a Bespoke Design Service! Design something for an original gift or make it bespoke to you. Any design in your imagination can be brought to life in a silk scarf.

These bespoke designs will only be printed once, so it will truly be an individual piece.

You can buy gift vouchers on the website if you would like to treat someone to this amazing luxury gift.... especially now its Christmas shopping time!


 http://www.yaelle.co.uk/shop/index.php/bespoke/

                                                                      (Even these guys are talking about it!)

1 Cote D'azur Photoshoot

For my SS12 scarf collection I decided I wanted to go to the place where I always feel most inspired.... the South of France. India Hobson and I have been talking and planning this shoot for over a year, so to finally get out there in the sun to shoot was pretty amazing. The weather was perfect and as well as shooting we also got time to do a little sun bathing and exploring which was a bonus!
Aaron who did the last fashion film for me also flew out to film another fashion film. We shot it in Monaco and apart from getting told off every so often for using a tripod (apparently you can't shoot with a tripod in Monaco unless you have a permit!) it was a really exciting day.
I don't want to reveal too much of what happened and the amazing images we got so here are a few sneak peaks of behind the scenes.
A HUGE thank you to the following people who all helped and contributed in one way or another to make this fantastic shoot and experience happen.
India Hobson, Ellie Hallsworth, Aaron Cheesman, Galya & Nat Denaro, Lee Joseph Elliot, Lee Thompson, Beth Rees, Floriane Falcou, Joelle Falcou & Jessie Lane.

0 Attire Magazine

 

 Attire Magazine has lots of new up and coming luxury and designer brands inside so it is really good that Yaelle scarves are a part of it!

They have a section on scarves but it was nice to see that Yaelle scarves were the most colourful and bold!