0 The Brit Awards After Show Party

The Official Brits after show party was a life size funfair, which included full sized dodgems, a helter skelter, fortune tellers, and so much more! There was also a Hackney Carriage complete with lots of different props to wear on the back seat that took pictures of you every few seconds- very amusing!

It was an absolutely fantastic evening and made us here at Yaelle very proud to be a British brand!

WWW.YAELLE.CO.UK

0 Brit Awards Fun!

As Official Partners to The Brit Awards 2012 we were invited down on the evening to watch the show (which was incredible) and also to the after show party (just as incredible!)
All the nominees, winners and presenters received a YAELLE silk scarf along with other goodie bag treats such as a leather Coach tote bag, Agent Provocateur perfume and a French connection shopping spree.

The Official Brit Awards 2012 Programme

                                                
Performances by Adele and Florence + The Machine were personal favourites and outfits worn by Jessie J and Rhianna we loved! Jessie J wore a beautiful bright red sheer gown by Indian designers Falguni & Shane Peacock. This is part of their SS campaign and the below image of the dress was shot in Los Angeles.

As ever Rihanna's performance of We Found Love complete with on stage paint fights was one to remember! Rihanna won Best International Artist which was well deserved.

Of course the Brits never finishes without some sort of drama! We all couldn't believe when James Corden had to ask Adele to stop her speech! We could see what was happening from our seats and felt sorry for poor James Corden who had to stop her! To the amusement of the crowd, Adele stuck her middle finger up at the 'suits' to a huge cheer from the audience. In consolation she did take home Brit Awards for Best British Album and Best British Female, well done Adele!

www.yaelle.co.uk

0 The Style Traveller

The very lovely Bonnie Rakhit from ELLE Magazine has featured Hamsa Circle scarf on her must read blog 'The Style Traveller'-A fashion editor's guide to the worlds most stylish places.

The Style Traveller should be everybody's first point of call when planning a trip away! It is a fantastic place to find out all the hidden gems and best places to visit, shop, eat, sleep and drink. Places Bonnie has visited and written about include Athens, Bali, Paris and Singapore to name but a few!
Coming from a fashion editors point of view this blog gives you tips on the best things to wear when you're there and what to pack for your trip and of most importantly the best places to shop!... 'from urban shopping areas to beachside flea markets'
The blog has such a personal touch with some beautiful photographs and ideas to fill your travels from day to night.

The Hamsa Circle scarf looks fabulous in the beautiful surroundings in the Dubai section of the blog.
Make sure you take a look at the rest of the blog for more stunning images including jewelled slippers, sparkling bangles and multi coloured spices.

www.thestyletraveller.com

0 YAELLE Partners with Official Brit Awards 2012

YAELLE is proud and excited to be Partners to the Official 2012 BRIT AWARDS goodie bag!
All YAELLE scarves are designed and made here in the UK, from the print and stitch to the luxury packaging. The Brit Awards is a fantastic event to be a part of... celebrating the talent that Britain holds.

Nominees this year include the likes of Jessie J, Florence and the Machine, Adele, Pixie Lott and Rihanna.
We are thinking the colourful Hamsa Circle scarf would look gorgeous on Jessie J, Papillon Purple would look beautiful on Pixie Lott and Russian Doll White would look stunning on Adele.

We will be down there on the night watching performances from Rihanna, Coldplay and Adele to name a few... supporting British talent (and having a good time!)

You can follow YAELLE scarves and all the latest Brit Award goings on with Twitter @YAELLEltd and YAELLE Scarves Facebook Page.

WWW.BRITS.CO.UK

0 DUKES Hotel Mayfair & YAELLE Collaboration

 Last year I got a very exciting opportunity from DUKES Hotel Mayfair. I have been wanting to tell everybody for a long time but had to keep it all under wraps! I was asked to go down to London to visit the hotel and meet the general manager Debrah to discuss an exciting opportunity... to do a collaboration with DUKES Hotel. I was asked to design a bespoke silk scarf for the DUKES staff! When I approached the hotel I instantly fell in love with it! A small courtyard tucked away down a quiet side street in Mayfair, it is a true hidden gem.

DUKES is part of the very prestigious 'Small Luxury Hotels of the World' group and is the winner of the coveted prize of 'England’s Leading Boutique Hotel' 

Ian Fleming, best known for creating the James Bond series was a regular guest of DUKES Bar. It was here he got the inspiration for the classic James Bond line regarding his Martini: “shaken, not stirred.”

Every part of the hotel is steeped in heritage and full of charm. Whilst sat in the cigar garden I noticed above me were a set of beautiful mirrors and picture frames. Straight away I knew I wanted to take elements of the hotel and set them in some miniature hand drawn picture fames. The elements of the hotel I thought were important and wanted to incorporate on the scarf were: A bottle of Perrier Jouet, the hotel’s house champagne; a martini glass and cocktail shaker, emblematising the world famous martinis served in the DUKES bar; a Dachshund representing the cast iron ‘Dukesie Dog’ that welcomes guests on arrival in the hotel lobby and a British flag to highlight the hotel’s traditional, British heritage. 

I have also designed a bigger 100cm x 100cm traditional YAELLE size scarf for DUKES hotel but I can't reveal that until after the official launch of the collaboration down at DUKES Hotel this week!
All in all I thoroughly enjoyed designing this scarf and cannot wait to see it on the staff at DUKES Hotel.  

0 Hamsa Purple Scarf REVEALED!

The AMAZING PR manager and stylist, Arieta Mujay in today's Reveal magazine wearing the YAELLE Hamsa Purple scarf! Arieta's style is bold and beautiful, mixing prints and textures to create something very individual. Hamsa Purple scarf looks gorgeous on Arieta especially how she has styled it as a head scarf! YAELLE scarves are all about strong women looking and feeling fabulous, being individual and reflecting your own personal style. We also think she would look stunning in the YAELLE Amplified Cell scarf! Check out Arieta on the Vogue Blog looking HOT in some more bold prints!

Hamsa Purple

Amplified Cell

You can purchase YAELLE Hamsa Purple and Amplified Cell scarf with 20% off in the YAELLE January sale! http://www.yaelle.co.uk/shop/index.php/scarf.html

Also check out Arieta's 'Fabulous n Fierce....The World According to Ari'  blog.... http://arietawho.com/

 

 

0 Tibi 2012 Pre-Fall Collection

I have never been a huge fan of androgynous fashion however I love Tibi's 2012 pre-fall collection. Tibi's head designer Amy Smilovic combines simple silhouettes a  flash of neon mixed with a beautiful silk print that makes the collection a little more feminine.  A colourful printed silk scarf would bring to life some of the more muted pieces!