0 LOOKBOOK INSPIRATION

We wanted to share with you a little insight into our inspiration behind the shoot for YAELLE silk scarves. Below are some mood board images that contributed to the final look and feel of the shoot. For the final images we also decided to add a parrot! This made the images come to life and have texture and movement. You can take a look at the final images here. We hope you love them as much as we do!

www.yaelle.co.uk

www.indiahobsonphotography.co.uk

www.natashalyons.co.uk

Make up: Laura Gingell

Model: Danielle Nikki Cherie

0 Marie Antoinette Silk Scarf

We love Chanel's 2013 Resort collection. Set in the gardens of Versailles (the historic palace in Paris where Marie Antoinette once lived). The collection is girly with an edgy twist featuring candy coloured wigs powered to dull them down to softer, chalky pastel hues.

The models had the finishing touch of a miniature black velvet Chanel logo as a beauty spot on either the left or right side of the face, (how cute!)

 The collection featured rich touches of Rococo gold embroidery, lots of ruffles and beaded detail.
We are instantly reminded of a modern day Marie Antoinette!
The YAELLE Marie Antoinette silk scarf features delicately drawn lace fans. Discover the world of Marie Antoinette in this beautifully hand drawn silk scarf. Each fan has parts of her world inside, from colourful French Macarons and exquisite vintage jewellery, to beautifully decorated slip-on shoes covered in pearls.

                          SHOP THE MARIE ANTOINETTE SILK SCARF HERE
                                          WWW.YAELLE.CO.UK

0 The Festival Edit...

It's that time of year again... FESTIVAL SEASON!

Still stuck for your perfect festival look? Here at YAELLE HQ we have put together our festival edit.
Simplicity is key, with a splash of bold colour and statement accessories.
Featuring the YAELLE Hamsa Glow Silk Scarf which can be styled in so many ways.... How would you style yours? 



1. Marc Jacobs Cotton Shirt
2. House of Harlow Leather & Gold Cuff
3. Herve Leger Bandage Triangle Bikini
4.Hamsa Glow YAELLE Silk Scarf
5.Sophie Hulme Flap Bag
6.Tom Ford
7.Zoe And Morgan Stacking Flower Ring
8.ACNE Clover Jodhpur Boots
9.Rag & Bone Jean Shorts

0 YAELLE IN PARIS

We are excited to reveal that YAELLE Scarves are now being stocked in the amazing Manoush in Paris. We think the YAELLE scarves fit perfectly with the quirky and colourful Manoush collection!

www.yaelle.co.uk

0 In The Press

Here on our desk we have the brilliant write up in Profile Magazine featuring some of our favourite shots from the Yaelle SS12 collection photo shoot. If you've read it, go tell us what you thought over on our Facebook page, we'd love to hear from you! Also while you're over there check out our latest competition to WIN your very own Yaelle scarf!

Our thanks to Profile Magazine for featuring us in this fantastic article.

0 The Style Traveller

The very lovely Bonnie Rakhit from ELLE Magazine has featured Hamsa Circle scarf on her must read blog 'The Style Traveller'-A fashion editor's guide to the worlds most stylish places.

The Style Traveller should be everybody's first point of call when planning a trip away! It is a fantastic place to find out all the hidden gems and best places to visit, shop, eat, sleep and drink. Places Bonnie has visited and written about include Athens, Bali, Paris and Singapore to name but a few!
Coming from a fashion editors point of view this blog gives you tips on the best things to wear when you're there and what to pack for your trip and of most importantly the best places to shop!... 'from urban shopping areas to beachside flea markets'
The blog has such a personal touch with some beautiful photographs and ideas to fill your travels from day to night.

The Hamsa Circle scarf looks fabulous in the beautiful surroundings in the Dubai section of the blog.
Make sure you take a look at the rest of the blog for more stunning images including jewelled slippers, sparkling bangles and multi coloured spices.

www.thestyletraveller.com

0 Hamsa Purple Scarf REVEALED!

The AMAZING PR manager and stylist, Arieta Mujay in today's Reveal magazine wearing the YAELLE Hamsa Purple scarf! Arieta's style is bold and beautiful, mixing prints and textures to create something very individual. Hamsa Purple scarf looks gorgeous on Arieta especially how she has styled it as a head scarf! YAELLE scarves are all about strong women looking and feeling fabulous, being individual and reflecting your own personal style. We also think she would look stunning in the YAELLE Amplified Cell scarf! Check out Arieta on the Vogue Blog looking HOT in some more bold prints!

Hamsa Purple

Amplified Cell

You can purchase YAELLE Hamsa Purple and Amplified Cell scarf with 20% off in the YAELLE January sale! http://www.yaelle.co.uk/shop/index.php/scarf.html

Also check out Arieta's 'Fabulous n Fierce....The World According to Ari'  blog.... http://arietawho.com/

 

 

0 Tibi 2012 Pre-Fall Collection

I have never been a huge fan of androgynous fashion however I love Tibi's 2012 pre-fall collection. Tibi's head designer Amy Smilovic combines simple silhouettes a  flash of neon mixed with a beautiful silk print that makes the collection a little more feminine.  A colourful printed silk scarf would bring to life some of the more muted pieces!  

0 Scarf Heaven

Just got hold of the latest German Vogue and I am loving the front cover! Scarf heaven! The editorial was modelled by Carola Remer and shot by photographer Greg Kadel.
The final images are stunning. I love the layering of the scarves used as clothing and how all of the different prints and textures work so well together. It shows you in a really interesting way how versatile scarves are and how they don't just have to be worn around your neck! Beautiful.

6 Vans & Hermes Shoes

Check out these amazing Vans shoes that have been customised with Hermes Silk Scarves!
I would love to see a YAELLE scarf customised into a pair of shoes! Each pair is truly individual.
They were original made for celeb stylist Robert Verdi, who asked Vans to create a pair of shoes using an old Hermes scarf he had. This wasn't a collaboration with Hermes and Vans but its a such an amazing idea! I especially like the 3rd pair down with the ribbon scarf and bright blue trimming... LOVE!

0 Mem & Laz

I was recently in London with my good friend Jane. She took me to this amazing little restaurant called Mem & Laz in Angel.
It is a Mediterranean restaurant with Turkish cuisine.... and the food was absolutely amazing!
We had a few different dishes including grilled halloumi salad, spinach and cheese wrapped pancakes topped with a creamy tomato sauce and then for main, apricot and honey chicken with vegetables. A bit of a random mix but we wanted to try everything as the menu was so big!

I especially loved the décor and ambience of the restaurant. They had the most beautiful hand made mosaic clusters of lamps, in a rainbow of colours all over the restaurant. This made the restaurant feel really warm and cosy. I'm thinking inspiration for a mosaic scarf design!

I love finding little treasures like this in London!

 

  

 

                      Mem & Laz: 8 Theberton St Islington London N1 0QX
                                               www.memlaz.com

0 Carnovsky Print Please

I came across an Italian studio called Carnovsky made up of Francesco Rugi and Silvia Quintanilla.

At first I just loved the colours and imagery. The more I read about the work the more I realised how interesting it was. This insulation and work is called RGB and it is very clever.

RGB designs create surfaces that mutate and interact with each other.

Basically the technique is three sets of imagery in primary colours all overlapping and intertwining with each other... resulting in what looks like a colourful mess! 

If you take a coloured filter it is possible to see clearly the layers in which the image is composed. The filter’s colours are red, green and blue, each one of them serves to reveal one of the three layers. I think it is such an interesting use of colour and surface pattern. 

I think I might take the basis of this idea of using three primary colours to create more colours and use it for a silk scarf print!

 

 

  

0 Attire Magazine

 

 Attire Magazine has lots of new up and coming luxury and designer brands inside so it is really good that Yaelle scarves are a part of it!

They have a section on scarves but it was nice to see that Yaelle scarves were the most colourful and bold!