0 Secret Sale

Secret sale at www.yaelle.co.uk. Enter Yaelle20 at the checkout to receive 20% off all Yaelle silk scarves. 

0 LOOKBOOK INSPIRATION

We wanted to share with you a little insight into our inspiration behind the shoot for YAELLE silk scarves. Below are some mood board images that contributed to the final look and feel of the shoot. For the final images we also decided to add a parrot! This made the images come to life and have texture and movement. You can take a look at the final images here. We hope you love them as much as we do!

www.yaelle.co.uk

www.indiahobsonphotography.co.uk

www.natashalyons.co.uk

Make up: Laura Gingell

Model: Danielle Nikki Cherie

1 Exit Through The Gift Shop

If you are in London anytime soon you should pop into the Mr Brainwash exhibition.

Artist Thierry Guetta -or, perhaps better known as Mr. Brainwash, came to London for his very first solo show in the UK. 

French-born Guetta gained international recognition after being featured in Banksy's Oscar-nominated documentary, Exit Through The Gift Shop in 2010.

 It is full of bright, colourful feel good pieces that make you look twice. They are not always what they seem! This is also the case in YAELLE scarves, they are all hand illustrated so the more you look at them the more you discover.
We love the below image of The Beatles wearing scarves overs their faces!

Entry is free and don't forget to pick up your free posters as you exit through the gift shop!

1 The 1000 Journal Project

The 1000 Journal Project was created by 'Someguy'. This is a fascinating project, which we here at YAELLE HQ have been following for some time now.

The idea behind the project is quite simple. One thousand blank journals distributed around San Francisco. They were left in bar bathrooms, cafe's, left on buses and given to strangers. Each journal contained instructions to pass along to someone else once they have drawn/written created something on one of the blank pages.
 There are no set rules, only to pass it on or leave it somewhere for someone else to find. The technique is based on an old parlor game and requires each participant to write or draw on a sheet of paper, fold it to conceal their work, then pass it on to the next participant. The end result is a product of the group's collective consciousness.

Some journals never made it back to 'Someguy' however each journal has its own adventure and story.
They've been lost and found, forgotten and remembered.  They've been the subject of treasure hunts, brought to remote mountaintops, abandoned at airports, and even stolen at gunpoint.

We seem to be in the 'Digital Age' and we often forget the basics of creativity. There is nothing more satisfying than filling a blank piece of paper with original artwork in different medias. All YAELLE scarves start off simply with pen to paper drawings. Keeping our designs real and unique.
This is why we love the 1000 Journal Project!

Original Sketchbook Art Work for 'The Paris Scarf'

Below are some images from some of the journals that made it back, you can follow this amazing story on the 1000 Journal Project website.

                                                                                     www.yaelle.co.uk

6 YAELLE in STATUS Magazine

This week YAELLE silk scarves have been featured in STATUS Magazine.
'STATUS is Asia’s youth culture magazine, focusing on the future of fashion, music, art, and urban lifestyles–from Manila to Singapore, Seoul to Paris, LA to New York, and everywhere in between'
The latest issue, Sex, Love, and Rock & Roll features an amazing illustrated Maroon 5 on the cover.

 

  Also featured in this issue is designer Alba Prat's Neon Old School Collection. For her second collection Alba Prat got inspired by the cold war children going to school with their leather bags and knitted accessories handmade by their grandmothers. Disciplined pupils are represented in three different outfits, in which the bright and strong spirit of their childhood is spreading around through the neon color. We love the contrast between nostalgic school days and the contemporary neon edge.

 

                                                                                       www.yaelle.co.uk
                                                                                      www.albaprat.com

0 The Festival Edit...

It's that time of year again... FESTIVAL SEASON!

Still stuck for your perfect festival look? Here at YAELLE HQ we have put together our festival edit.
Simplicity is key, with a splash of bold colour and statement accessories.
Featuring the YAELLE Hamsa Glow Silk Scarf which can be styled in so many ways.... How would you style yours? 



1. Marc Jacobs Cotton Shirt
2. House of Harlow Leather & Gold Cuff
3. Herve Leger Bandage Triangle Bikini
4.Hamsa Glow YAELLE Silk Scarf
5.Sophie Hulme Flap Bag
6.Tom Ford
7.Zoe And Morgan Stacking Flower Ring
8.ACNE Clover Jodhpur Boots
9.Rag & Bone Jean Shorts

0 YAELLE IN PARIS

We are excited to reveal that YAELLE Scarves are now being stocked in the amazing Manoush in Paris. We think the YAELLE scarves fit perfectly with the quirky and colourful Manoush collection!

www.yaelle.co.uk

0 In The Press

Here on our desk we have the brilliant write up in Profile Magazine featuring some of our favourite shots from the Yaelle SS12 collection photo shoot. If you've read it, go tell us what you thought over on our Facebook page, we'd love to hear from you! Also while you're over there check out our latest competition to WIN your very own Yaelle scarf!

Our thanks to Profile Magazine for featuring us in this fantastic article.

6 Vans & Hermes Shoes

Check out these amazing Vans shoes that have been customised with Hermes Silk Scarves!
I would love to see a YAELLE scarf customised into a pair of shoes! Each pair is truly individual.
They were original made for celeb stylist Robert Verdi, who asked Vans to create a pair of shoes using an old Hermes scarf he had. This wasn't a collaboration with Hermes and Vans but its a such an amazing idea! I especially like the 3rd pair down with the ribbon scarf and bright blue trimming... LOVE!

0 Bespoke Silk Scarf Design Service

We are now able to offer a Bespoke Design Service! Design something for an original gift or make it bespoke to you. Any design in your imagination can be brought to life in a silk scarf.

These bespoke designs will only be printed once, so it will truly be an individual piece.

You can buy gift vouchers on the website if you would like to treat someone to this amazing luxury gift.... especially now its Christmas shopping time!


 http://www.yaelle.co.uk/shop/index.php/bespoke/

                                                                      (Even these guys are talking about it!)