0 Secret Sale

Secret sale at www.yaelle.co.uk. Enter Yaelle20 at the checkout to receive 20% off all Yaelle silk scarves. 

0 The Festival Edit...

It's that time of year again... FESTIVAL SEASON!

Still stuck for your perfect festival look? Here at YAELLE HQ we have put together our festival edit.
Simplicity is key, with a splash of bold colour and statement accessories.
Featuring the YAELLE Hamsa Glow Silk Scarf which can be styled in so many ways.... How would you style yours? 



1. Marc Jacobs Cotton Shirt
2. House of Harlow Leather & Gold Cuff
3. Herve Leger Bandage Triangle Bikini
4.Hamsa Glow YAELLE Silk Scarf
5.Sophie Hulme Flap Bag
6.Tom Ford
7.Zoe And Morgan Stacking Flower Ring
8.ACNE Clover Jodhpur Boots
9.Rag & Bone Jean Shorts

0 In The Press

Here on our desk we have the brilliant write up in Profile Magazine featuring some of our favourite shots from the Yaelle SS12 collection photo shoot. If you've read it, go tell us what you thought over on our Facebook page, we'd love to hear from you! Also while you're over there check out our latest competition to WIN your very own Yaelle scarf!

Our thanks to Profile Magazine for featuring us in this fantastic article.

0 Style on Sunday Features Hamsa Purple Scarf!

Hamsa Purple silk scarf was featured in the Style on Sunday supplement! The Hamsa hand is believed to bring luck and prosperity. The Hamsa Purple silk scarf is adorned with beautifully hand drawn hamsa hands in bright colours and a bold purple background. I was inspired by the way the hamsa hand is used as a decoration on walls in places like Morocco. I love the below image of all the different shapes and sizes of the hamsa's against the wash of bright turquoise!

0 Scarf Heaven

Just got hold of the latest German Vogue and I am loving the front cover! Scarf heaven! The editorial was modelled by Carola Remer and shot by photographer Greg Kadel.
The final images are stunning. I love the layering of the scarves used as clothing and how all of the different prints and textures work so well together. It shows you in a really interesting way how versatile scarves are and how they don't just have to be worn around your neck! Beautiful.

0 Bespoke Silk Scarf Design Service

We are now able to offer a Bespoke Design Service! Design something for an original gift or make it bespoke to you. Any design in your imagination can be brought to life in a silk scarf.

These bespoke designs will only be printed once, so it will truly be an individual piece.

You can buy gift vouchers on the website if you would like to treat someone to this amazing luxury gift.... especially now its Christmas shopping time!


 http://www.yaelle.co.uk/shop/index.php/bespoke/

                                                                      (Even these guys are talking about it!)

0 Luxury Silk Scarf Christmas Gifts

Make sure you take a look at the Christmas Gift section on the YAELLE website! Some beautiful combinations and a choice of two silk scarves to wear day or night. All scarves come individually wrapped and placed in a bespoke 'keep me' box wrapped with lashings of ribbon for that perfect luxury gift.

http://www.yaelle.co.uk/shop/index.php/scarf/gifts.htmlhttp://www.yaelle.co.uk/shop/index.php/scarf/gifts.html

 

Follow my blog with Bloglovin

0 Paper Fashion

Whilst in my studio getting my new mood board together for my new silk scarf collection I came across Jennifer Collier.

It is unusual that something grabs my attention as much as Stafford based paper artist Jennifer Collier did. Her work is so delicate and beautiful I think I looked at every single piece on her website... at least 3 times! She creates everything from paper, the papers themselves are often pages from books or maps which would otherwise be thrown away. I love how much attention to detail she pays in her work. I sat for ages looking at images of her work and noticing new things every time I looked. This is what I try and create whilst drawing designs for my scarves. I like the fact that you look at something and then the more you look the detail you see.

I often have women pick up a scarf and comment on the design and then a few moments later they notice something new... and then again and again! I think Jennifer Collier's work is probably like this too! I love the tiny stitch marks and mixed media of her work. My favourites have to be the paper binoculars and the stamp dress! I don't know why but these pieces just make me smile.

 

  

 

0 Fashion Photography Festival, Palm Beach, Cannes

I was lucky enough to go and see the 8th Fashion Photography Festival exhibition in Cannes in the South of France.
The exhibition was held in the Palm Beach Casino in Cannes.... which is set right along the beach with fantastic views. The Palm Beach Casino was built according to the purest style of Art Deco, right next to the ocean, and  has got to be one of the most prestigious gambling venues of the Riviera Coast. It is a fantastic open air venue for work dedicated to beauty and elegance. For this exhibition all the walls are turned into canvases rich with dream like fashion imagery. 
Over 90 different fashion photographers work was displayed on huge 3 meters x 3 meter canvases all over the Palm Beach terrace overlooking the sea.
In the entrance hall were these huge spectacular male figures holding the lighting all the way down the hallway. In between these massive figures was more fashion photography.
My favourite photographer was Jacques Olivar. I love his work so it was amazing to see his work in such beautiful surroundings amongst other amazing photographers!

 

 

 

 

 

0 La Grande Nomade

While In Antibes in the South of France I went to see Spanish sculptor Jaume Plensa's sculpture 'La Grande Nomade'

It is really very beautiful and looks different from every angle. The closer you get to it the more fascinating it gets. It is a sculpture of a human sat hugging their knees looking peacefully at the ocean view.
It is made from stainless steel letters and is eight meters high. The beauty of it is that you can walk into it which makes it more interactive for the viewer.

Plensa suggests that language, spoken or written, goes beyond providing a simple mission of communication, but can also be assimilated into a sort of envelope, which covers the matter and energy that forms our being.  He says, “Telles des briques, les lettres ont une potentialité de construction, elles nous permettent de construire une pensée”.  (Such bricks, letters have the potential to construct, they enable us to construct a thought.

 

 

Plensa also has an exhibition on at the Yorkshire Sculpture Park in Sheffield. Not quite as glamorous location as the South of France but I am sure the sculptures are just as breathtaking!    

0 Carnovsky Print Please

I came across an Italian studio called Carnovsky made up of Francesco Rugi and Silvia Quintanilla.

At first I just loved the colours and imagery. The more I read about the work the more I realised how interesting it was. This insulation and work is called RGB and it is very clever.

RGB designs create surfaces that mutate and interact with each other.

Basically the technique is three sets of imagery in primary colours all overlapping and intertwining with each other... resulting in what looks like a colourful mess! 

If you take a coloured filter it is possible to see clearly the layers in which the image is composed. The filter’s colours are red, green and blue, each one of them serves to reveal one of the three layers. I think it is such an interesting use of colour and surface pattern. 

I think I might take the basis of this idea of using three primary colours to create more colours and use it for a silk scarf print!

 

 

  

0 A Shaded View of Fashion

While I was at University I was really interested in alternate ways to show my designs rather than just on a catwalk or in sketchbook. I did my dissertation on technologies and how they are helping designers take the traditional fashion show to a new level. For example, the Diesel hologram catwalk show where they had virtual seal life creatures swimming alongside the real life catwalk models. Then there was the Kate Moss and McQueen hologram piece which was simply beautiful and way ahead of its time. These fresh takes on traditional methods of catwalks I find fascinating.
I was excited to find out that there is an actual fashion film festival called A Shaded View of Fashion held in Paris this September. I think fashion film is a very powerful media so for there to be a whole film festival dedicate to this is very exciting. I am pleased that myself and Ched53 will be collaborating on another short fashion film to show Yaelle scarves new collection together very soon in the glamours Monaco.... watch this space! Check out our previous video 'Yaelle Scarves Fashion Film'

                                        Diesel Hologram Catwalk Show

                               Kate Moss & Alexander McQueen Hologram

I used to sit on the tube while I was working in London and look forward to Wednesday's as it was Stylist Magazine day! So it is very exciting to see the Hamsa Purple scarf featured in the Style List in Stylist!