0 Style on Sunday Features Hamsa Purple Scarf!

Hamsa Purple silk scarf was featured in the Style on Sunday supplement! The Hamsa hand is believed to bring luck and prosperity. The Hamsa Purple silk scarf is adorned with beautifully hand drawn hamsa hands in bright colours and a bold purple background. I was inspired by the way the hamsa hand is used as a decoration on walls in places like Morocco. I love the below image of all the different shapes and sizes of the hamsa's against the wash of bright turquoise!

0 Mulberry's Delicious SS12 Shoot

I love this Mulberry shoot! Shot at the iconic Brighton Pier it screams quintessential Britishness! Being a British brand is very important to Yaelle scarves. Yaelle scarves are proud to be made in Britain!

The Mulberry SS12 shoot was photographed by Tim Waker. 

Playfully oversized sticks of rock and melted ice cream sets the scene perfectly for the Great British summer. This delicious range of Mulberry bags against this fantasy backdrop do actually look good enough to eat.

0 Scarf Heaven

Just got hold of the latest German Vogue and I am loving the front cover! Scarf heaven! The editorial was modelled by Carola Remer and shot by photographer Greg Kadel.
The final images are stunning. I love the layering of the scarves used as clothing and how all of the different prints and textures work so well together. It shows you in a really interesting way how versatile scarves are and how they don't just have to be worn around your neck! Beautiful.

12 YAELLE Silk Scarves South Of France Fashion Shoot (Behind the Scenes)

Very excited to release the behind the scenes film of the SS12 YAELLE silk scarf photoshoot!
It was shot in the South of France earlier this year to showcase the new collection which will be available soon on www.yaelle.co.uk.
We all had a really amazing time out there in the sunshine! Thank you again to every one involved!

www.yaelle.co.uk
www.ched53.co.uk
www.indiahobson.co.uk
www.edited-by.blogspot.com/

0 Cut Out Stories

Every now and then I go onto the TED website for a bit of inspiration. Last time I was on the website I came across a talk by artist and storyteller Beatrice Coron. She was born and raised in Lyon, France, lived in Taiwan, Mexico and Egypt, and has been living and working in New York since 1984. 

Béatrice Coron has been a shepherdess, a truck driver, a factory worker, a cleaning lady, and a tour guide! Having done all these different jobs and lived in so many different places, no wonder she has lots of stories to tell! 

Beatrice creates these beautiful cut out paper stories. They really are exquisite. I love the fact that the more you look at them the more things you see and discover. My personal favourite has to be the cut out paper scarf!

Watch the below video of her talking about her work and see the paper cape she is wearing... Amazing!

6 Vans & Hermes Shoes

Check out these amazing Vans shoes that have been customised with Hermes Silk Scarves!
I would love to see a YAELLE scarf customised into a pair of shoes! Each pair is truly individual.
They were original made for celeb stylist Robert Verdi, who asked Vans to create a pair of shoes using an old Hermes scarf he had. This wasn't a collaboration with Hermes and Vans but its a such an amazing idea! I especially like the 3rd pair down with the ribbon scarf and bright blue trimming... LOVE!

0 Amy's House Charity Event 2011

I was thrilled to be able to take part and help raise money with my scarves in this years Christmas shopping and charity lunch for the fantastic charity Amy's House. Amy's House gives special needs children the chance to play, laugh and learn with their siblings in a fun and friendly environment.
'It may sound like a basic requirement for a child, but sadly it’s something that a lot of special needs children miss out on during the week, due to the specialist individual care many of them require'

I had a brilliant four days and met some amazing people. If you would like more information on Amy's House Charity please take a moment to look at the website. http://amyshouse.org.uk/about-us/
They really are a fantastic charity and I was very happy to support them.

We were also selling next years SS12 collection exclusively at the Amy's House Charity Lunches. One design in particular sold out so watch this space when the new collection arrives!

(The lack of pictures is because they all contained the new SS12 collection! We don't want to reveal it just yet so instead there is an added picture of the view from our window!)